July 9, 2007, 12:00 AM

Celebrate Express names a new vice president of marketing

Celebrate Express has hired Michael Eisenberg as vice president of marketing. Before joining Celebrate Express, Eisenberg was chief marketing officer for McIntyre Direct, a catalog marketing and consulting firm.

Celebrate Express Inc., direct marketer and web retailer of gifts and party supplies for holidays and special occasions, has hired Michael Eisenberg as vice president of marketing.

At Celebrate Express, No. 163 in the Internet Retailer Top 500 Guide, Eisenberg will be in charge of the marketing department and all initiatives for pay-per-click advertising, site optimization, and e-mail and affiliate marketing. He will also oversee catalog marketing and marketing matters relating to customer relationship management.

Prior to joining Celebrate Express, Eisenberg was chief marketing officer for McIntyre Direct, a catalog marketing and consulting firm based in Portland, OR. He also has served in senior marketing positions at Musician’s Friend, RealNetworks Inc., Hanna Andersson Corp., Childcraft Education Corp. and Sara Lee Direct.

As vice president of marketing, Eisenberg will earn an annual base salary of $175,000, an annual bonus of up to $35,000 and a signing bonus of $10,000, Celebrate Express said in a recent regulatory filing.

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