The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
An online shopping avalanche for holiday season 2007
66% of consumers plan to do more of their holiday season shopping online this year, while 6% will not shop more online and 28% are undecided, Allurent Inc., a vendor of web site development technology, found in a survey of more than 600 online shoppers. The survey, conducted via e-mail by online survey firm Zoomerang, also found high expectations among consumers of a good online shopping experience. When asked how a frustrating online shopping experience would affect their future shopping, 82% said they’d be less likely to return to the same site and 41% said they’d be less likely to shop the same retailer’s stores. Only 24% gave the highest rating of “enjoyable” to their ’06 online holiday shopping experience. About half or more of respondents said they were more likely to buy from a web site with shopper-friendly features like pop-up product details and an easy-to-use add-to-cart feature.