May 25, 2007, 12:00 AM

Best Buy holds on to No. 1 electronics spot in April

Best Buy held on to the top spot among computer and consumer electronics retailers in April, with unique visitors growing 5% to 10.78 million, Nielsen/NetRatings reports.

Best Buy held on to the top spot among computer and consumer electronics retailers in April, the same spot it held a year ago, with unique visitors growing 5% to 10.78 million from 10.26 million in April 2006, Nielsen/NetRatings reports. Newegg.com, which was not part of the Top 10 a year ago ranked No. 9 in April this year.

The Top 10 computer and consumer electronics online retailers in April with unique visitors this year and April 2006 (in millions) and year-over-year growth were:

  • Best Buy, 10.78, 10.26, 5%
  • eBay Electronics, 10.66, 9.91, 8%
  • Circuit City, 8.44, 7.34, 15%
  • eBay Computers, 5.18, 5.34, -3%
  • OSTG, 4.32, 4.01, 8%
  • TigerDirect.com, 3.31, 3.21, 3%
  • MSN Tech & Gadgets, 3.10, 1.72, 81%
  • Windows Marketplace, 3.04, 1.72, 77%
  • Newegg.com, 2.82, 2.32, 22%
  • Sony, 2.30, 3.11, -26%

(Calculations of unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited.)

 

CDW topped the list for time spent per visitor with 24 minutes, 36 seconds in April. The Top 10 in terms of length of visit, with unique visitors in millions, were:

  • CDW, 24:36, 1.90,
  • Newegg.com, 17:59, 2.82,
  • eBay Electronics, 15:08, 10.66,
  • TigerDirect.com, 14:16, 3.31,
  • eBay Computers, 12:12, 5.18,
  • Crutchfield.com, 11:31, 1.12,
  • OSTG, 10:36, 4.32,
  • Sony Electronics, 9:49, 2.08,
  • Best Buy, 9:47, 10.78,
  • Circuit City, 9:10, 8.44,

With graduations on the horizon, consumers’ and marketers’ thoughts turned to get-togethers with old classmates. Reunion.com was the most aggressive advertiser in the Retail Goods & Services category in April in terms of online ad impressions, according to Nielsen/NetRatings’ AdRelevance report. The top 10 and their online ad impressions (in millions) in April were:

  • Reunion.com, 5.436
  • Netflix Inc., 5.384
  • True, 3.323
  • United Online Inc., 2.600
  • eBay Inc., 1.742
  • Time Warner Inc., 1.513
  • StubHub.com, 904
  • Circuit City Stores Inc., 734
  • Target Corp., 539
  • Blockbuster Inc., 493

 

 

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