Retailers shift their ad spending from TV, radio and print ads to digital ads.
Detailed online product presentations with video, audio and more distributed by SellPoint at manufacturers’ cost help seal purchase decisions, a Coremetrics study shows.
Interactive product tours boosted sales by 12% on CompUSA.com, according to analytics vendor Coremetrics Inc. The tours were produced and syndicated by SellPoint Inc.
The online shopper study compared the percentage of CompUSA visitors who purchased after viewing a SellPoint Active Product Tour to the percentage of shoppers who purchased without engaging a product tour. The tours are detailed online product presentations that generally feature audio, video and downloadable sales collateral on the product. Shoppers choose to engage the tour, where offered, by clicking on a button on the site.
“The results of the Coremetrics research validate CompUSA’s forward-thinking decision to integrate SellPoint-hosted product tours into its product pages on CompUSA.com,” says Rick Martin, CEO of SellPoint. “CompUSA, its manufacturers, and its customers all benefit from our ability to deliver the very best of the in-store shopping experience for maximum customer appeal and convenience.”
Interactive online tours, generally of technologically complex items such as digital cameras, are created and syndicated free to retailer web sites by SellPoint at the product manufacturer’s cost.
CompUSA is No. 39 in the Internet Retailer Top 500 Guide.