February 21, 2007, 12:00 AM

Apparel is the most consistent performance category in January

Gomez Inc. notes that customers with a high broadband connection could visit an apparel retailer’s site in about 5.34 seconds, compared to specialty retailers (5.87 seconds) and mass merchants (6.46 seconds).

Apparel retailers gave web shoppers the most consistent high broadband performance in January.

Gomez Inc. notes that customers with a high broadband connection could visit an apparel retailer’s site in about 5.34 seconds, compared to specialty retailers (5.87 seconds), mass merchants (6.46 seconds) and computers and electronic retailers (6.64 seconds).

When their site is accessed by a low broadband connection, apparel retailers also provided the fastest average access at 14.37 seconds, Gomez says. The next fastest web retailing category was specialty (15.23 seconds), followed by mass merchants (17.05 seconds) and mass merchants and computers and electronic retailers (17.24 seconds).

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Michael Ringman / E-Commerce

The key role of post-sale service for buyers of IoT products

The complexity inherent in large networks of connected devices brings the contact center front and ...

FPO

Carol Krakowski / E-Commerce

4 customer service takeaways from ‘Cyber Weekend’

Be honest with customers about wait times, and make sure agents have all the information ...

Advertisement