CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
In the past several months AtomicPark.com has been adding new lines of merchandise, including more consumer electronics and games. Now the company is sporting its new and existing lines of merchandise on a newly redesigned web site.
In the past several months online electronics retailer AtomicPark.com has been adding new lines of merchandise, including more consumer electronics and games. Now the company is sporting its new and existing lines of merchandise on a newly redesigned web site that includes better site search and a faster shopping cart.
The site’s search function and navigation tools have been reworked and now enable customers to search by categories, brands, price and certain specification parameters. Customers also now can do basic product comparisons involving up to four products and see what they have in their shopping cart at any time by moving their mouse over a shopping cart icon present on every page, says AtomicPark.com lead programmer Feryl Aradillos. “We had a lot of legacy code and that would have made it difficult to add some of the new features such as the product comparisons,” he says. “We scrapped it and started pretty much from scratch.”
In conjunction with the redesign, AtomicPark.com also has added more payment options, including PayPal, and is working on integrating Google Checkout. More content is another new site feature. “We’ve updated our ‘Frequently Asked Questions’ pages, which have been out of date,” says search engine marketing specialist Al Dugan. “We also fleshed out our policies a bit, and added a few guides for customers who are looking to make a more complex purchase, such as upgrading their RAM or buying a hard drive.”
AtomicPark.com is No. 207 in the Internet Retailer Top 500 Guide to Retail Web Sites.