The athletic apparel retailer also boosts site visits by 50% using customer analytics platform AgilOne.
The largest web retailers delivered a mixed web site performance in November. 11 retailers achieved a consistency rating of excellent in November, compared to 15 with “good,” 17 with “fair” and 8 with “poor,” says Gomez Inc.
The largest web retailers delivered a mixed web site performance in November, says Gomez Inc. 11 retailers achieved a consistency rating of excellent in October, compared to 15 with “good,” 17 with “fair” and 8 with “poor.”
The consistency ratings take into account differences in the speed of web page delivery across multiple visits and the frequency a retail site is unavailable because of downtime. The variability of response time and the number of minutes out are combined to create each retailer’s consistency rating, Gomez explains.
In November the top 50 retail web sites had an average site availability rate of 96.71%.
Web retailers and industry analysts are keeping a close eye on web performance in November and December in the wake of record holiday traffic. Already a number of major sites, including Amazon.com, Walmart.com, Overstock.com and Macys.com, have incurred slowdowns and some outages.
|All data for this report is collected by the Gomez Last Mile network,|
|30 times an hour from Dial Up, Low and High Broadband users across|
|the United States, 24 hours a day except between 3AM to 6AM EDT.|
|Consistency Rating A qualitative representation of consistency|
|ratings that are created with the lowest total score (Consistency +|
|Availability) being normalized to 100. Above 98 = Excellent,|
|above 95 = Good, above 85 = Fair, and below 85 = Poor.|
|Consistency is the range between the high and low values of one|
|standard deviation from response time.|
|Availability is determined by the percentage of tests that fail to|
|Copyright© 2006 Gomez, Inc.