Retailers shift their ad spending from TV, radio and print ads to digital ads.
At Moosejaw Mountaineering holiday web sales are up 70% compared with last year. A major reason for the growth is the launch of two new sites and the shipping on Thanksgiving weekend of the multi-channel retailer’s 64-page holiday catalog.
At Moosejaw Mountaineering holiday web sales are up 70% compared with last year and business is getting busier. Major reasons for the growth are the launch of two new e-commerce sites, snowboarding site theJaw.com and sale items site theLowdown.com, and the shipping over Thanksgiving weekend of the multi-channel retailer’s 64-page holiday catalog.
“The new sites have been huge sources of growth for us, and the catalog has driven a ton of sales online,” says Jeffrey Wolfe, COO and CFO at Moosejaw Mountaineering, No. 347 in the Internet Retailer Top 500 Guide .
Traffic at Moosejaw.com is up more than 70% compared with the 2005 holiday season, Wolfe reports, and the merchant’s conversion rate is more than 6%.
Moosejaw’s most successful promotions this year are free gifts with purchase and a free $25 Moosejaw gift card with every $100 Moosejaw gift card purchase.
“In the coming 12 days,” Wolfe adds, “we’ll be putting in the hours to try and turn that 70% year-over-year sales increase into 100%.”