November 3, 2006, 12:00 AM

Apple leads in September traffic to top 10 computer hardware sites

With traffic up 44%, Apple recorded the most traffic among the top 10 computer manufacturer sites in September, reports Nielsen/NetRatings.

Apple Computer Inc. recorded the most traffic among the top 10 computer hardware manufacturer sites in September, with 37.2 million visits, up 44% from 25.8 million a year earlier, Nielsen/NetRatings reports.

Dell Inc. ranked second, with 15.9 million visits, up 3% from 15.5 million; followed by Hewlett Packard Co., 13.7 million, up 8% from 12.7 million; Sun Microsystems, 3 million, up 50% from 2 million; IBM Corp., 2.5 million, down 26% from 3.4 million; Gateway Inc., 2.1 million, up 17% from 1.8 million; Linksys, 1.8 million, up 50% from 1.2 million; Nintendo, 1.7 million, up 117% from 785,000; Logitech, 1.3 million, up 18% from 1.1 million; and palmOne Inc., 1.3 million, down 19% from 1.6 million.

In the top 10 computer hardware manufacturers sites ranked by time per visit, Apple led with 1 hour, 3 minutes, 37 seconds; followed by Dell, 17 minutes, 6 seconds; IBM, 13 minutes, 40 seconds; Hewlett Packard, 12 minutes, 9 seconds; XBOX, 10 minutes, 51 seconds; Cisco Systems, 10 minutes, 40 seconds; Gateway, 10 minutes, 6 seconds; palmOne, 9 minutes, 37 seconds; Creative Technology Ltd., 8 minutes, 58 seconds; and Epson, 8 minutes, 24 seconds.

Also in September, the books-movies-music category led all retail goods and services segments in the number of online advertising impressions, according to Nielsen’s AdRelevance report.

The top 10 categories and their number of online ad impressions (in millions) are:

Books, Movies & Music, 11,343.2
Miscellaneous services, 9,746.2
Electronics, 3,385.8
Personal care, 3,043.4
Auctions, 2,206.6
Home improvement, 1,569.7
Apparel & Jewelry, 757.5
Events & Tickets, 378.1
Flowers & Gifts, 330.1
Pet supply, 294.5

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Allison Enright / E-Commerce

Day one with an Amazon Dash Button

My first Amazon Dash Button was delivered yesterday. My first order placed with it will ...

FPO

Reuben Hendell / E-Commerce

How branded content engages online shoppers

There are many types of content specific to a brand that can set that brand ...

Advertisement