Retailers shift their ad spending from TV, radio and print ads to digital ads.
EBay Inc. recorded the most traffic among the top 10 online shopping sites in August, with 89.4 million visits, up 5% from a year earlier, according to Nielsen/NetRatings. Amazon.com Inc. ranked second with 59.5 million visits.
EBay Inc. recorded the most traffic among the top 10 online shopping sites in August, with 89.4 million visits, up 5% from 85.2 million a year earlier, according to Nielsen/NetRatings.
Amazon.com Inc. ranked second, with 59.5 million visits, up 8% from 55.2 million in August 2005; followed by Dell Inc. , 21.7 million, up 29% from 16.8 million; Target Corp., 21.4 million, up 35% from 15.9 million; Wal-Mart Stores Inc., 19.2 million, up 19% from 16.2 million; Shopzilla.com Network, 18 million, up 18% from 15.3 million; Shopping.com Network, 16.8 million, up 8% from 15.6 million; Expedia.com, 15.5 million, down 12% from 17.7 million; NexTag Network, 13.5 million, up 35% from 10 million; and Yahoo Shopping, 12.6 million, up 6% from 11.9 million.
Also in August, The Procter & Gamble Co. had the most online ad impressions in the consumer goods industry, according to Nielsen’s AdRelevance Report. The leading brands and their ad impressions (in millions) were:
The Procter & Gamble Co., 491.5
Nestle USA Inc., 479.1
The Coca-Cola Co., 463.2
Hydroderm Beverly Hills, 325.6
General Mills Inc., 207.7
Limited Brands Inc., 184.9
Mars Inc., 132.8
Select Comfort Corp., 105.9
K&N; Engineering Inc., 104.0