Food and gift basket sales increased 4.7%, but total e-commerce, which includes online and telephone orders, increased less than 1%.
The Knot recorded January through June e-commerce sales of $8.05 million compared with $7.4 million for the same period in 2005. At the same time total sales for the first six months of 2006 rose by 27.4% to $32.4 million.
Mid-year web sales are running 8% higher this year for The Knot Inc.
For the period January through June, The Knot recorded e-commerce sales of $8.05 million compared with $7.4 million for the same period in 2005. At the same time total sales for the first six months of 2006 rose by 27.4% to $32.4 million from $25.5 million for January through June of 2005. Overall the web accounted for 29% of the company’s total revenue through the first half of the year.
For Q2 2006 web sales rose 19.5% to $4.9 million from $4.1 million in Q2 2005. Overall sales for the second quarter totaled $17.7 million, an increase of 31% from total sales of $13.5 million in Q2 2005. “Site improvements and more effective marketing efforts resulted in increased traffic and sales with respect to the shopping areas on our site,” The Knot says in its recently filed 10Q report.
The Knot, which completed its acquisition of The WeddingChannel.com Inc. on Sept. 11, is taking several steps to streamline and bolster its online retail base. The company, No. 343 in the Internet Retailer Top 500 Guide to Retail Web Sites, now has its own line of branded wedding supplies-The Knot Wedding Collections-and its own line of wedding-themed apparel, which also can be personalized.
In 2005 The Knot launched ShopForWeddings.com as a separate online store for wedding supplies. The Knot Wedding Shop carries more than 1,000 products, including disposable cameras, wedding bubbles and bells, candy and cookies, ring pillows, toasting flutes, reception decorations, table centerpieces, goblets and glasses, garters, and unity candles.