September 20, 2006, 12:00 AM

Gen Yers favor PCs and cell phones over TV, Forrester says

Marketers targeting Gen Yers—customers between the ages of 18 and 26—should focus on interactive marketing and mobile marketing campaigns, according to a new report from Forrester Research.

 

Marketers targeting Gen Yers-customers between the ages of 18 and 26-should focus on interactive marketing and mobile marketing campaigns, according to a new report from Forrester Research.

More than one-quarter of Gen Yers say they can’t live without desktop personal computers while 10% say they can’t live without laptops, Forrester says. Another 26% said they can’t live without their cell phones.

Forrester also found that 47% of cell-phone-owning Gen Yers already get mobile data services, almost twice as many Gen Xers (ages 27 to 40) and almost three times as many as Younger Boomers (ages 41 to 50).

Among all ages, however, TV still ranks as the top device consumers (32%) can’t do without, followed by desktop PCs (16%), cell phones (14%), and laptop PCs (5%), according to Forrester.

Forrester based the report, “Gen X and Gen Y Can’t Live Without Their PCs,” on interviews with 4,803 U.S. heads of households.

 

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