The Series B round for Witherspoon’s Draper James brand was led by San Francisco-based Forerunner Ventures.
Visitors to Wize.com can view the product reviews that consumers have entered onto hundreds of web sites, then link back to one of those sites to make a purchase.
Visitors to Wize.com, which launched today, can view the product reviews that consumers have entered onto hundreds of web sites, then link back to one of those sites to make a purchase. Participating retailers include Amazon.com, BabyCenter.com, Cooking.com and Crutchfield.com.
"One of the most valuable-and most frustrating-uses of the Internet is product research,” says Doug Baker, founder and CEO. “Using search engines to conduct product research usually wastes a lot of time. Wize.com was built to help customers find great products quickly."
When searching on Wize.com for a particular product, the results page will provide a summary of the number of positive and negative reviews, followed by a list of retailers showing the retail price as well as links to the reviews on that product posted by shoppers on their sites.
The site consolidates reviews and pricing information on more than 10,000 products, Baker says.