Facebook is testing a shopping-oriented section of its app, as well as a new type of ad that makes it easier to browse.
Shopping.com is partnering with Kaboodle,com, a free information collection and sharing site, to integrate Shopping.com’s global product catalog on the Kaboodle site. The functionality went live today as part of an upgrade of the Kaboodle site.
Shopping.com is partnering with Kaboodle,com, a free information collection and sharing site with 50,000 users, to integrate Shopping.com’s global product catalog on the Kaboodle site, the companies announced today. The functionality went live today as part of an upgrade of the Kaboodle site.
The agreement gives Kaboodle users access to millions of products from thousands of merchants, including related information such as price, brand, user reviews and professional buying guides. Shopping.com’s merchants are expected to benefit from incremental traffic from Kaboodle’s user base while Kaboodle will earn a share of revenue generated from online sales originating from Kaboodle pages.
“Shopping for all types of products and services is a primary use of Kaboodle, and with Shopping.com we are offering consumers the ability to cut through the online clutter and find the products they want and need,” says Manish Chandra, Kaboodle CEO and co-founder. “Kaboodle is all about making it easy to collect, organize and share on the web, and now we are taking it a step further by giving consumers the most comprehensive purchasing information right on their Kaboodle pages.”
Under the agreement, items listed on Kaboodle pages are matched against Shopping.com’s global product catalog, and relevant price ranges are displayed alongside individual Kaboodle items. Clicking the pricing information takes users to a more detailed page of pricing comparisons, retailers and ratings so they can make informed purchasing decisions, the companies say.
“Kaboodle and Shopping.com share a common mission of organizing massive amounts of information so that shoppers can make great product choices, in less time, across merchants and online shopping destinations,” says Josh Silverman, general manager, Shopping.com. “Extending the scope of information available to Kaboodle users will simplify their shopping experience and help drive additional leads to our retailers.”
Kaboodle’s partnership with Shopping.com follows its collaboration with eBay in June to launch MyCollectibles, a site geared toward making it easier for collectors to showcase, discover and connect with others who share similar collecting interests.