While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
Prompted by input from staff and shoppers, Lamps Plus launches Lighting Collections page to show shoppers collections of complementary lighting and home décor. The page, also available on in-store kiosks, was made to respond to customer requests.
Prompted by input from its sales associates and online customers, Lamps Plus Inc. has launched a Lighting Collections web page that shows shoppers collections of complementary lighting and home décor.
The e-commerce site enhancement, also available on in-store kiosks, was made to respond to customer requests, improve merchandising and boost cross-selling, the company says. Programming was handled internally by Lamps Plus, No. 158 in the Internet Retailer Top 500 Guide to Retail Web Sites.
“The response has been enthusiastic on the part of both customers and store sales associates,” says Angela Hsu, director of Internet marketing and business development.
The retail chain reached $48 million in online sales in 2005, a 25% increase over 2004 web sales of $38.4 million, according to Internet Retailer estimates.