The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
E-commerce software provider Art Technology Group Inc. has named Lou Frio as senior vice president of services. Frio joins ATG from Unisys Corp.
E-commerce software provider Art Technology Group Inc. has named Lou Frio as senior vice president of services.
Frio joins ATG from Unisys Corp., where he oversaw the integration of the security and identity access management division of ePresence Inc. (formerly Banyan Systems) following its acquisition by Unisys in 2004. From 1994 to 2004, Frio served in a variety of positions at ePresence, including vice president, consulting--North America, vice president, managed services and director, worldwide support services.
"We are delighted to welcome Lou to the ATG team," said Bob Burke, president and chief executive officer, ATG. "Lou will oversee all of our professional services, support, education and hosting operations, integrating these critical customer-facing functions. His track record in managing these lines of business at other organizations make him the ideal choice to drive these efforts at ATG. We expect Lou`s addition to help ATG provide a broader range of services and customer care programs to both existing and new customers."