April 21, 2006, 12:00 AM

Prospect of high gas prices could push consumers to shop more online

In a survey earlier this week by Shopzilla, 50% of consumers said higher gasoline prices will make them shop online somewhat more (29.27%) or a lot more (20.34%). With oil at $75 a barrel, some forecasters see gasoline at $4 a gallon by summer.

The high price of oil and the higher gasoline prices that it portends are once again prompting consumers to say they’re going to do more shopping online.

In a survey earlier this week by Shopzilla, 50% of consumers said higher gasoline prices will make them shop online somewhat more (29.27%) or a lot more (20.34%).

When Shopzilla asked the same question after damage caused by hurricanes Katrina and Rita pushed gasoline prices to $3 a gallon, 24.5% said they’d shop online somewhat more and 15% a lot more.

With oil at $75 a barrel, some forecasters see gasoline at $4 a gallon by summer. BizRate.com, a division of comparison-shopping site Shopzilla, surveyed 3,147 online consumers from April 11-18.

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