Retailers shift their ad spending from TV, radio and print ads to digital ads.
The pure-play retailer is upping analytics, merchandising and search engine marketing efforts with an eye on more double-digit growth.
Constantly evolving the functionality of a web site and enhancing merchandising efforts is absolutely crucial to success in e-commerce, says ArtSelect Inc. CEO Roy David. “We have learned this is critical in order to keep pace with customer expectations,” he says.
ArtSelect, No. 258 in the Internet Retailer Top 400 Guide to Retail Web Sites, is using a variety of tactics to help meet customer expectations and its own financial goals. These tactics include new or enhanced web analytics, merchandising and search engine marketing.
“We’re in the middle of investing in and integrating the latest e-commerce tools-through in-house projects and external vendors-in the areas of web analytics, search engine marketing and merchandising,” David explains. “And in addition to focusing on the relationships we have with our top retailers and providing them with branded marketing and merchandising strategies, we are adding more art categories. We expect these efforts will lead us to continued double-digit growth this year.”
Last year ArtSelect.com sales hit $16.7 million, up 28.6% from $13 million in 2004, according to Internet Retailer estimates.
ArtSelect.com offers retailers and individual shoppers an online method for customizing wall décor, including framed art, limited editions, canvas art and mirrors. It displays more than 30,000 images that can be customized online to suit the specific needs of individual shoppers or other retailers. The company also offers retailers customized web design, merchandising, search engine and other services.