April 10, 2006, 12:00 AM

Former BabyStyle.com manager joins Wet Seal as senior manager of e-commerce

Adam Silverman, former online marketing manager at BabyStyle.com, has joined apparel retailer The Wet Seal Inc. as senior manager of e-commerce.

Adam Silverman, former online marketing manager at BabyStyle.com, has joined women’s apparel retailer The Wet Seal Inc. as senior manager of e-commerce. He succeeds Elton Graham, who is now with Shopzilla.com.

Silverman, who spent two years at BabyStyle and has worked on e-commerce platforms for large corporations, joins The Wet Seal at a time when it is ready to build out both online marketing strategies and online shopping features for its two web sites, WetSeal.com and ArdenB.com, Silverman says.

The retailer posted sales last year of about $14 million, up 27% from about $11 million I 2004. That growth occurred largely without online marketing, but The Wet Seal is now planning to build on its recent growth through several forms of marketing, including search engines and affiliate networks, Silverman says. “We’re entering into aggressive online marketing campaigns,” he says.

Prior to BabyStyle, Silverman worked on e-commerce platforms for clients including Chevron and Wells Fargo at ISL Consulting in San Francisco.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

John Pincott / E-Commerce

The secrets to success of buy online, pick up in store

Training, signage and motivation are all critical elements to making in-store pickup work. If done ...

FPO

Meyar Sheik / E-Commerce

Time to spring clean your digital retail strategies

With holiday promotions starting as early as September, now is the time to assess the ...

Advertisement