Women’s clothing brand Roman Originals has been inundated by calls since the photo became the center of an online debate.
Felicite.com Inc., which offers an aggregated “partial-purchase” gift registry service used by about 150 retailers at Felicite.com, is now offering its recently patented registry software directly to merchants.
Felicite.com Inc., which offers an aggregated “partial-purchase” gift registry service used by about 100 retailers at Felicite.com, is now offering its recently patented registry software directly to merchants.
Felicite.com’s partial purchase gift registry is designed to support sales of high-ticket items, those priced at more than $100, which often don’t get purchased in registries, says Peter DiSalvo, vice president of marketing. The partial purchase feature in Felicite.com’s gift registry automatically updates contributions to a particular item, then generates a purchase order once the full price is covered, he says.
The company is talking with several large retailers who use the partial purchase registry on Felicite.com and are interested in deploying it on their own system, DiSalvo says. Felicite developed the partial purchase registry in 1999, but hasn’t been able to get a patent on it until this month to support it sale to retailers, he says.
Retailers who link to the registry on Felicite.com participate in a registry that offers products from multiple merchants, including some that could be competitors, DiSalvo says. By installing the registry software on their own sites, retailers will have their own partial-purchase registry not shared with other merchants. Pricing for the registry software was not available.