The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Catherine David, a former head of Target’s retail web strategy, has been named president and chief operating officer of multi-channel home decor retailer Kirkland’s Inc. Among other appointments, Kirkland’s named a chairman and permanent CEO.
Catherine David, a former Sears executive and head of Target Corp.’s retail web strategy, has been named president and chief operating officer of multi-channel home decor retailer Kirkland’s Inc. She reports to CEO Robert Alderson.
All departments and all other members of senior management will report to David, a 20-year veteran of the retail and consumer products industries. “Her background includes extensive experience in home furnishings as well as significant levels of responsibility and leadership,” Alderson said. “We look forward to working closely with Cathy to lead Kirkland`s to growth and profitability."
David most recently served as senior vice president and general manager of The Great Indoors and other divisions of Sears Holdings Corp. Prior to Sears, David was president of The Burnes Group, a former division of Newell-Rubbermaid, and served for 13 years at Target Corp., where her duties included leading its e-commerce strategy.
Kirkland’s also named Alderson its permanent CEO after he had served on a temporary basis during a search for a new CEO; he will also continue as a member of the board of directors. The company appointed as chairman of the board Wilson Orr, who has served as an independent director since 1996 and is a principal of SSM Corp., a Kirkland’s shareholder.
Kirkland’s also promoted Mike Madden from vice president of finance to vice president and CFO. He succeeds as the top financial officer Reynolds Faulkner, who has resigned as executive vice president and CFO.