Retailers shift their ad spending from TV, radio and print ads to digital ads.
This year Tech for Less is making a variety of technology and strategic changes to boost its conversion rate and continue sales growth.
Tech for Less Inc. this year is making a variety of technology and strategic changes to boost its conversion rate and sales. One of the key new initiatives will be devising ways to greatly increase the company’s conversion rate, says Dan VanWijk, marketing manager.
“With the increases in charges by many of the sources of qualified traffic, including the pay-per-click search engines, we need to improve the ROI on these investments by increasing our conversion,” VanWijk says. “We have been growing nicely year over year. With an increase in conversion, this growth should continue.”
Some of the technology initiatives Tech for Less has planned for 2006 could help up conversion. These initiatives include enhancing site search capabilities, improving the process between customers’ identification of a product and purchase, and adding new payment methods, including PayPal and Bill Me Later. The company performs most technology development in house.
Pure-play Tech for Less, which sells name brand computers and electronics at discount prices, rang up $20 million in sales last year, a 33.3% increase over $15 million in 2004.