Retailers shift their ad spending from TV, radio and print ads to digital ads.
Online digital music provider Napster has launched its service in Germany, making it the first subscription music provider there, it said today.
Online digital music provider Napster Inc. has launched its service in Germany, the company reported today. Napster Germany becomes the first subscription music service available in Germany. Napster is offering a free seven-day trial of the service.
German music fans can subscribe to Napster for €9.95 per month. They can also purchase songs and albums a la carte for 99 cents and €9.95, respectively, from the Napster Light download store.
Napster reports that it can deliver more than 125,000 albums, including 20,000 German albums, and music from over 600,000 artists, including 135,000 local acts. Napster Germany also has business partnerships with some of Germany’s biggest brands, including consumer electronics goods retailer, MakroMart; Trekstor, the biggest MP3 player manufacturer, which is bundling its i.beat reload player with a six-month Napster To Go subscription in retail outlets across the country; and television broadcaster SAT1, with which it has an exclusive music service partnership.
Napster is now available in the United States, Canada, Germany and the U.K..