August 18, 2005, 12:00 AM

Canadian online spending expected to reach $4.6 billion by year-end

Canadian consumers will spend $4.6 billion on products and services, including travel bookings, over the Internet this year, a 23% increase from 2004, according to a newly released eMarketer report.

Canadian consumers will spend $4.6 billion on products and services, including travel bookings, over the Internet this year, a 23% increase from 2004, according to a newly released eMarketer report. Online sales growth is expected to be in excess of 20% until at least 2008, when online spending will reach an estimated $8.3 billion, according to eMarketer.

Online spending in Canada accounted for 1.1% of total retail spending in the country in 2004, compared with 2% in the U.S., eMarketer says. The average annual amount spent online by Canadian consumers totaled $448 in 2004 and is expected to total $483 by year-end.

“Average spend online is projected to increase annually as Internet users become increasingly seasoned online buyers and consumers have more choice in retailers and products,” said Jeffrey Grau, senior analyst.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Bob Brodie / E-Commerce

How raw data enables retailers to know every customer

Here are five technologies that can unleash the power of all the data an online ...

FPO

Scott Allan / Mobile Commerce

The missing link for turning app-only promotions into revenue

Apps engage a retailer’s most loyal shoppers, but technical hurdles keep many merchants from taking ...

Advertisement