August 11, 2005, 12:00 AM

Verified by Visa’s volume totals $7 billion in first half of 2005

Verified by Visa, Visa’s cardholder authentication service, had $7 billion in volume during the first half of the year, the card association says. That was a 194% year-over-year increase.

 

Verified by Visa, Visa’s cardholder authentication service, had $7 billion in volume during the first half of the year, the card association says. That was a 194% year-over-year increase.

Of transactions at Verified-by-Visa merchants, 38% are fully authenticated. The average Verified by Visa transaction totaled $173.

Visa is continuing to focus on growing the merchant base for the program, says Michael W. Yakel, vice president of new market development. Merchants signing on to the program this year include NASCAR, Major League Baseball, and Continental Airlines, he says.

More than 56,000 merchants worldwide are enrolled in Verified by Visa, the company says.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Paul Dobbins / E-Commerce

6 tips for maintaining sales during the post-holiday lull

Use that stellar email list you built during the holidays to market new products or ...

FPO

Jeff Sass / E-Commerce

How brands use domains beyond dot-com to attract shoppers

Amazon, for example, posts holiday ads to amazon.blackfriday.

Advertisement