August 11, 2005, 12:00 AM

Verified by Visa’s volume totals $7 billion in first half of 2005

Verified by Visa, Visa’s cardholder authentication service, had $7 billion in volume during the first half of the year, the card association says. That was a 194% year-over-year increase.

 

Verified by Visa, Visa’s cardholder authentication service, had $7 billion in volume during the first half of the year, the card association says. That was a 194% year-over-year increase.

Of transactions at Verified-by-Visa merchants, 38% are fully authenticated. The average Verified by Visa transaction totaled $173.

Visa is continuing to focus on growing the merchant base for the program, says Michael W. Yakel, vice president of new market development. Merchants signing on to the program this year include NASCAR, Major League Baseball, and Continental Airlines, he says.

More than 56,000 merchants worldwide are enrolled in Verified by Visa, the company says.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Bart Mroz / E-Commerce

How smaller retailers can utilize data as effectively as Amazon

Smaller companies have more constraints, but once they set priorities can still benefit greatly from ...

FPO

Philip Masiello / E-Commerce

3 reasons retailers fall short in email and social marketing

Reason one: They’re constantly trying to sell their customer, rather than to help and engage ...

Research Guides

Advertisement