August 1, 2005, 12:00 AM

Home Décor Products names former GSI Commerce exec as new COO

Joseph Siebert, a veteran information technology executive and former CIO at GSI Commerce, brings some 20 years of experience in e-commerce, media, and entertainment. His appointment follows new funding of $7.1 million in July for Home Décor Products.


Home Décor products has named Joseph Seibert, former senior vice president and chief information officer at GSI Commerce Inc., as its chief operating officer, the company announced today. Seibert, a veteran information technology executive, previously has held positions as vice president and CIO at media company Viacom, Inc., and had served as CIO for CBS Inc.

“Joseph brings with him more than two decades of experience in information operations and management, which will play an instrumental role in the further growth and development of our company,” says Mike Golden, CEO of Home Décor Products. Prior to joining Home Décor Products, Golden was co-founder and served as chief operating officer of GSI Commerce.

Home Décor products operates four e-commerce sites focusing on different segments of the market, including,, and The flagship site,, launched in 2000.

Golden compares Home Décor Product’s business model with that of GSI Commerce. "To the extent that GSI was a marketing and efficiency business model, Home Decor Products is the same, but we focus on manufacturers, not retailers," he says.

As GSI Commerce has evolved into a provider of e-commerce infrastructure for other, branded sellers, Golden has identified similar prospects for Home Decor Products in the future.

In July, Home Décor Products, No. 111 in the Internet Retailer Top 400 Guide to Retail Web Sites, secured a private equity investment of $7.1 million, which it says it will use to expand the company by building out systems, distribution infrastructure, new lines of business and staff.


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