The high-end fashion retailer is piloting beacons in three stores, using the mobile technology to send shoppers directions to in-store events.
W.W. Grainger is celebrating its 10th anniversary online and reports that customers have made 10 million purchases valued at $2 billion in that time. It stocks 250,000 products and repair parts at Grainger.com.
Chicago-based b2b distributor of facilities maintenance supplies W.W. Grainger Inc. expects web sales this year to reach $750 million, the company reports. Grainger is celebrating its 10th anniversary online and reports that customers have made 10 million purchases valued at $2 billion in that time. It stocks 250,000 products and repair parts at Grainger.com.
"Our customers are constantly looking for ways to improve operations and unplanned facilities maintenance supplies is fertile ground for saving time and money," says senior vice president of customer service Pat Davidson. "Grainger`s web site provides customers an electronic solution that is unmatched in the industry and complements our local branch network, our catalog and phone service.”
Grainger’s site features enhanced search functionality to help customers narrow choices, a product comparison feature to view multiple products and their attributes on one page, personal lists so customers can quickly reorder commonly needed items and an online order management tool to better control the process when multiple purchasers from a single organization use the site.
The site also offers the ability to pick up an order at one of 400 Grainger stores.
Grainger had 2004 total sales of $5 billion.