In the next 17 months, it expects 10% of its B2B customers will be transacting on the web, an executive says.
Switching to Scene7’s dynamic imaging streamlined photography production to allow SierraTradingPost.com to show more color and detail on more products.
Casual and outdoor apparel and home décor retailer Sierra Trading Post has seen Scene7’s rich media platform contribute to a 25% revenue increase while boosting production output and avoiding most of the associated cost, the company says.
Dynamic imaging technology from Scene7 provides SierraTradingPost.com with zoom, re-sizing and color switching. “We needed an easy way to allow customers to see our products in detail,” says Mark Richardson, creative services director of Sierra Trading Post. Besides the ability to view detail on a variety of textured materials ranging from tweeds to leather, Sierra Trading Post also wanted to be able to show its products in all available colors. Under its previous system of manually photographing all products in-house, taking all of those shots wasn`t practical.
However, using Scene7’s dynamic imaging technology to generate needed derivative images on demand from a master image quadrupled the production output that was possible under the manual system, and the automation saved an estimated 75% of what it would have cost to produce the larger number of images under the old system. “The free-form zoom is automatically provided for every image, and with Scene7’s color switching, we can generate every available color option from one single master image, avoiding significant additional photography costs,” says Richardson. “We have had many customers say they love being able to see product details and all color options.”
Sierra Trading Post, No. 177 in the Internet Retailer Top 400 Guide to Retail Web Sites, sells overstocks and closeouts from branded vendors through a web site, catalog and three retail stores.