The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The country’s largest direct marketer in name-brand auto parts and accessories taps a veteran marketer Lawrence Marmon as its head of marketing and merchandising. Marmon will oversee seven catalogs and three web sites.
Auto parts and accessories direct marketer J.C. Whitney has hired veteran marketing executive Lawrence Marmon as its senior vice president of marketing and merchandising. Marmon has previously been associated with Aztec Shops; Maintenance Warehouse, a Home Depot company; and Time Warner.
In his new role, Marmon will be responsible for all strategic and tactical marketing and merchandising activities for J.C. Whitney`s seven catalogs and its web sites, which rank No. 86 in Internet Retailer’s. Top 400 Guide to Retail Web Sites. “Larry Marmon brings us tremendous experience in direct marketing disciplines and strategic management,” says Tim Ford, J.C. Whitney’s president. “The experiences and challenges Larry has faced in his career will be a great asset as we work to continuously improve the position J.C. Whitney has in the marketplace.”
J.C Whitney is the nation’s largest direct marketer of name-brand automotive parts and accessories, offering more than 100,000 items covering more than 6 million automotive applications. In addition to specifics catalogs, it web sites include JCWhitney.com, Carparts.com and Installpro.com, a site that markets professional installation services in locations throughout the country.