May 27, 2005, 12:00 AM

Five of the top 10 online hardware sites host fewer visitors in April

Visits at five of the top 10 online hardware manufacturing sites dropped in April, led by a 38% decline at Sun Microsystems, according to Nielsen//NetRatings.

 

Visits at five of the top 10 online hardware manufacturing sites dropped in April, led by a 38% decline at Sun Microsystems, according to Nielsen/NetRatings. Sun Microsystem’s visits fell to 1.6 million from 2.6 million in April 2004.

Visits also dropped at Gateway, down 27% at 1.9 million from 2.6 million; IBM, down 15% to 2.3 million from 2.7 million; PalmOne, down 7% to 1.4 million from 1.5 million; and Hewlett Packard, down 7% to 11.8 million from 12.7 million.

Playstation saw the largest increase, with traffic rising 56.5% to 1.2 million from 767,000. However, it ranked last in the number of site visits. Dell experienced a 35% increase to 16.2 million visits from 12 million in 2004, followed by Apple, with a 21% increase to 24 million, up from 19.8 million, and Toshiba, with a 9% increase to 1.25 million from 1.15 million.

Apple had the most traffic, followed by Dell, Hewlett Packard, IBM, Gateway, Mylnks.com (1.7 million visits), Sun Microsystems, PalmOne, and Toshiba.

In the top 10 ranked by time per person, Toshiba led with 1 hour, 29 minutes and 15 seconds; followed by Apple, 37 minutes, 25 seconds; IBM, 24 minutes, 28 seconds; XM Satellite Radio, 20 minutes, 11 seconds; Nintendo, 18 minutes, 50 seconds; Dell, 18 minutes, 23 seconds; PalmOne, 14 minutes, 56 seconds; Gateway, 12 minutes, 34 seconds; and Hewlett Packard, 12 minutes, 28 seconds.

Also in April, the books, movies and music segment had the most online ad impressions in the retail goods and services industry, according to Nielsen’s AdRelevance report. The leading segments in the report and their number of impressions (in millions)

Books, Movies & Music 3,402
Misc. Services 1,563
Flowers & Gifts 1,308
Home Improvement 928
Personal Care 798
Events & Tickets 638
Apparel & Jewelry 628
Electronics 505
Automotive Supply & Service 276
Domestics 264

 

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