Lens Direct is projecting year-over-year sales growth of more than 40% this year.
Sales at Toysrus.com in 2004’s fourth quarter decreased 3.3% to $176 million from $182 million last year, partially attributable to a modified free shipping offer. The change is expected to be favorable to the financial performance of the division.
Sales at Toysrus.com in 2004’s fourth quarter decreased 3.3% to $176 million from $182 million last year, parent Toys R Us Inc. reported today. The company says the sales decline was partially attributable to a decision to modify free shipping policies. That decision is expected to be favorable to the financial performance of the division, the company says.
Companywide sales decreased 0.9% to $4.29 billion for the nine weeks ended Jan. 1, 2005 compared to $4.33 billion for the nine weeks ended Jan. 3, 2004.
Comparable U.S. toy store sales for the nine weeks decreased by 2.2% compared to last year. Comparable store sales for the U.S. toy stores are down 3.7% year-to-date. International comparable store sales, on a local currency basis, decreased 0.7% for the 2004 holiday season. International comparable store sales are up less than 1% in local currencies for the year to date.
Year-to-date Toysrus.com sales decreased 2.8% to $346 million from $356 million in the comparable 48-week period a year-ago. Toysrus.com 2004 results for the 9 weeks and 48-week period include sales of Toysrus.com-Canada while 2003 results for the 48-week period include sales of Toysrus.com-Japan. Excluding these amounts, sales for the nine weeks down 4% and sales for the 48-week period were up 1.6%.