Retailers shift their ad spending from TV, radio and print ads to digital ads.
Office Depot Inc. has named Monica Luechtefeld executive vice president, strategy and development. She had been executive vice president, global e-commerce. The company says she will retain her e-commerce responsibilities.
Office Depot Inc. has named Monica Luechtefeld executive vice president, strategy and development. She had been executive vice president, global e-commerce. The company says she will retain her e-commerce responsibilities, which she has held since 1994. In 2004, Office Depot`s worldwide e-commerce sales were expected to reach $3 billion, accounting for more than 20% of annual revenue. Luechtefeld is also a member of the Internet Retailer Editorial Board of Advisers.
Luechtefeld’s position is new at Office Depot. She will be responsible for managing strategic planning to support long-term growth objectives.
"Monica Luechtefeld is a proven leader whose long and distinguished career at Office Depot has included successful assignments in marketing, sales administration, general management and business development," said Neil Austrian, chairman and CEO of Office Depot. "Monica had the vision to embrace technology very early on, and use the Internet as an effective channel to build our business. I fully expect that her pioneering style and entrepreneurial spirit will continue to open up new frontiers for the company."
Luechtefeld also helped create, and currently hosts, Office Depot`s Web Cafe, a free, weekly online seminar series for business owners where speakers offer advice to business owners. She joined Office Depot in 1993.