Retailers shift their ad spending from TV, radio and print ads to digital ads.
Burberry USA’s new e-commerce site is live and undergoing testing before a full-scale launch planned for the upcoming holiday shopping season. Though details, including launch date, are still being firmed up, the web store is a first for Burberry.
Burberry, a British upscale apparel retailer, is bringing its famous plaid line of trench coats and other apparel and accessories to the web. A U.S. e-commerce site is now live and undergoing testing before a full-scale launch planned for the upcoming holiday shopping season, says a company spokesman for Burberry USA, a unit of London-based Burberry Ltd., which is 65% owned by GUS, an international retailer headquartered in the United Kingdom.
Though details, including the full-scale launch date, are still being firmed up, the web store will be a first for Burberry, which is well known for its high-end and plaid-lined outerware and other apparel and accessories such as handbags, scarves, small leather goods and silks.
The new U.S. e-commerce site will be tied to Burberry’s multi-channel retailing strategy. The new web store features a store locater tool, apparel and accessories from Burberry`s fall 2004 clothing line, personalized shopper tools and strategically placed customer service contact buttons.
The site features merchandise portals for women’s apparel and accessories, children’s apparel and accessories and fragrances.
The site’s online catalog also features enhanced ways to view merchandise such as a thumbnail or double-page product images and the ability to forward merchandise pages to others.