Kira Wampler had previously been chief marketing officer for ridesharing app Lyft.
To better serve multi-channel retailers with integrated retail management systems, GERS Retail Systems has acquired Escalate, a provider of multi-channel commerce and fulfillment systems, the companies said today.
To better serve multi-channel retailers with integrated retail management systems, GERS Retail Systems has acquired Escalate Inc., a provider of multi-channel commerce and fulfillment systems, the companies said today.
“GERS has serviced 100% of the functionality of brick-and-mortar stores, and now with Escalate it also handles functionality for the web store environment,” a spokeswoman says. GERS says it also expects to serve a trend of retailers to seek out hosted rather than installed systems. Terms of the acquisition were not disclosed.
Escalate brings GERS such high-profile retail clients as Williams-Sonoma, Eddie Bauer, Restoration Hardware and The Home Depot Canada. GERS’s existing client base includes retailers Kirkland’s and Hot Topic.
Among the ways Escalate will augment the GERS product suite is by providing seamless order entry and order management across multiple selling channels, GERS says. In addition, the combined company will provide coordinated management of the fulfillment process, including integration with vendors for up-to-the-minute status visibility throughout the supply chain.
"Success in retail is about developing meaningful, sustainable relationships with your customers at every point of interaction-store, web, and catalog-and being able to fulfill product to those customers` expectations regardless of channel," said John Sailer, GERS vice president of strategy and solutions.