April 22, 2004, 12:00 AM

Galeries Lafayette looks to online gift registries to build loyalty

“By providing exceptional service during the registry process, we are building bonds with our customers we hope will last for generations," says Eric Renard, CIO of Galeries Lafayette.

French department store Galeries Lafayette will implement a multi-channel gift registry program based on technology from Blue Martini Software Inc. and IBM Corp., the companies said. The program is designed to serve registry customers--those registering for gifts as well as those who purchase gifts--in stores, on GaleriesLafayette.com, through its call center and through e-mail.

Galeries Lafayette’s store customers will be able to access online kiosks, though the technology also supports in-store hand-held scanners used to record the identification codes of selected products as customers shop throughout a store.

The system, using Blue Martini’s sales optimization software on IBM’s Websphere platform, will operate with automated features that, for example, will e-mail registered customers when listed products have been purchased, with recommendations for additional gifts to register.

“By providing exceptional service during the registry process, we are building bonds with our customers we hope will last for generations," says Eric Renard, CIO of Galeries Lafayette.

 

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