Retailers shift their ad spending from TV, radio and print ads to digital ads.
David Wauters, former e-commerce manager at A&E Television Networks, has been named director of online marketing at intimate apparel retailer BareNecessities.com.
David Wauters has been named director of online marketing at intimate apparel retailer BareNecessities.com. Wauters comes to Bare Necessities from A&E; Television Networks, where he served as e-commerce manager since 1999.
"David`s breadth of Internet experience, combined with his proven track record of guiding an organization through significant growth, makes him the perfect choice to lead us through our next phase of growth," CEO Noah Wrubel says
Dan Sackrowitz, who has served as director of marketing at Bare Necessities for four years, has been named vice president of marketing and business development.
Newark, NJ-based Bare Necessities was founded in 1967 and operates a chain of lingerie boutiques in the Northeast.