March 19, 2004, 12:00 AM

eBay leads electronics sites in visitors, reports Nielsen/NetRatings

EBay led computer and consumer electronics sites in visitors for the week ending March 7, Nielsen/NetRatings reports. EBay Electronics hosted 2.8 million unique visitors, nearly a third of all visitors that week to computer and electronics sites.

EBay.com led computer and consumer electronics sites in visitors for the week ending March 7, Nielsen/NetRatings reports. EBay’s electronics section hosted 2.8 million unique visitors, nearly a third of all visitors that week to computer and electronics sites.

The 10 most visited were:
eBay.com, 2.8 million
BestBuy.com, 1.6 million
Sony Electronics, 1 million
CircuitCity.com, 679,000
Sony, 526,000
TigerDirect.com, 507,000
OSDN, 493,000
RadioShack.com, 337,000
CompUSA.com, 263,000
Total, 8.8 million

No surprise that the majority--59%--of visitors to computers and electronics sites were males. By age, the largest group--41%--were 45 to 64 years old. The next largest--33%--were 35 to 49 years old. 47% had incomes of $50,000 to $100,000. 26% had incomes of $25,000 to $50,000.

Nielsen/NetRatings’s AdRelevance report for the week ending March 7 ranked Classmates Online as garnering the largest number of online ad impressions among retail goods and services providers at 665.5 million. The top 10 were:
Classmates Online Inc., 665.5 million
Netflix Inc., 633.1 million
1-800 CONTACTS INC., 170,315
Terra Lycos S.A., 169.6 million
Amazon.com Inc., 139.6 million
eBay Inc., 123.4 million
Overstock.com Inc., 119.4 million
Nordstrom Inc., 106.3 million
Best Buy Co. Inc., 100.3 million
eBay Third Party Auction, 71.9 million
Total, 4 milion

 

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