Retailers shift their ad spending from TV, radio and print ads to digital ads.
Several online retailers say holiday season sales are running far more than expected, up to double the holiday sales pace of last year. Shoebuy says December sales are up 100%; at sporting goods retailer Altrec, seasonal revenue is up 94%.
Several online retailers in different categories say holiday season sales are running far more than expected, up to double the holiday sales pace of last year. Shoebuy says December sales are up more than 100% year-over-year, while sporting goods seller Altrec says holiday season revenue is up 94%.
"Shoebuy.com is experiencing an extremely robust holiday season with sales for the first half of December up over 100% from the same time last year," CEO and co-founder Scott Savitz tells Internet Retailer.
In addition to a better economic climate this year, e-retailers attribute their increased activity to several new ways of reaching out to customers. Savitz cites an expansion of available footwear to more $1 billion in inventory through drop-shipment arrangements with more than 200 brands, in addition to offering a 110% price guarantee and free shipping on orders and returns.
Shannon Stowell, co-founder and vice president of business development for Altrec.com, says holiday season visitation is up 24% over last year, thanks to two new holiday catalogs this year and more emphasis on paid search engine placement. "That has been key to our success this season," he says.
At REI Inc.’s REI.com and REIOutlet.com, holiday season sales are running at double-digit increases over last year, a spokesman says. He attributes part of the increases to this year’s offering of in-store pickup of online orders. In November, 42% of sales at REIOutlet.com--which sells overstock from REI’s stores and REI.com as well as directly from suppliers--were store-pickup orders. At REI.com, 20% of sales were in store-pickup orders.
REI’s online and store sales are also benefiting from increased purchases of online gift certificates, the spokesman says.
OmahaSteaks.com says sales are surpassing its goals for this holiday season, which it partly attributes to its presence this year in Amazon.com’s Gourmet Foods section, a spokeswoman says, adding that customers appear to like the option of one-stop shopping for OmahaSteaks food products along with Amazon’s broad selection of consumer goods.