Retailers shift their ad spending from TV, radio and print ads to digital ads.
Urban Outfitters, a specialty retailer of apparel for young adults, has increased its number of web site visitors and page views while speeding up downloads of online content.
Urban Outfitters Inc., specialty retailer of apparel for young adults, increased its number of visitors and page views while speeding up downloads of online content through the use of WARP SpiderCache software from WARP Technology Holdings Inc. "It is critical that our web site is available during traffic spikes and that it delivers a positive experience to our frequent visitors and online customers," said Chris DeWitt, managing director of the retailer’s direct-to-consumer unit, Urban Outfitters Direct. "The WARP SpiderCache software has allowed us to maintain optimal performance levels while increasing the total number of visitors and page views."
Since deploying the Spider Cache system in July, UrbanOutfitters.com has improved page content download speeds by 40% while increasing page views by 58%, the retailer said. UrbanOutfitters.com now averages 1.3 million page views and about 35,000 unique visitors each day.
The SpiderCache software is designed to remove server-side content bottlenecks within web site infrastructures. WARP Technology makes SpiderCache available as part of its Global Transaction Enabled Network, which includes software and hardware designed to improve network and server performance.