Retailers shift their ad spending from TV, radio and print ads to digital ads.
For the 12 months ended March 31, Visa`s U.S. credit card transaction volume for e-commerce sales is up 63% over the year-earlier period.
Visa U.S.A.`s e-commerce credit card transaction volume reached $44.5 billion for the 12 months ended March 31, up 63% from $27.3 billion in the prior 12-month period, Visa reports. Visa includes both business-to-consumer and business-to-business transactions in its e-commerce volume figures, but doesn`t provide b2c and b2b figures separately.
E-commerce transactions account for about 4% of Visa`s overall U.S. volume. In March, Visa`s U.S. volume surpassed $1 trillion for the first time in a 12-month period.
Visa`s global credit card transaction volume is about $2.5 trillion, though it hasn`t released global e-commerce numbers.