Retailers shift their ad spending from TV, radio and print ads to digital ads.
Kroger will implement UCCNet’s item registration service for 2,488 stores and will participate in Transora’s direct-to-store-delivery data synchronization project.
Kroger Co., the nation’s third largest retailer and largest supermarket chain, is jumping aboard the web-based supply chain movement. It announced today that it will implement the UCCNet’s item registration service for 2,488 stores in 32 states and that it will participate in trading exchange Transora’s direct-to-store-delivery data synchronization project.
Kroger says it believes that UCCNet’s GlobalRegistry service will improve its ability to collect new item data from suppliers in an electronic format. Kroger will work with GlobalNetxchange, a business-to-business marketplace for retailers, to implement the service. Kroger expects to roll out the GlobalRegistry service to selected suppliers throughout 2003.
UCCNet counts more than 400 supply and demand side trading partners as members.
UCCnet provides a repository for standardized item, location and trading partner data for item information, such as weight and dimensions. Suppliers load item, location and trading partner information into the GlobalRegistry. UCCnet checks the data for compliance to industry standards and synchronizes it with demand side partners to ensure that trading partners use identical, updated, standards-compliant data.
The objective of Transora’s direct-to-store-delivery initiative is to add standards-based functionality to Transora`s data synchronization solution and UCCnet`s GlobalRegistry.
Transora, and four of the world`s largest DSD manufacturers, including The Coca-Cola Co., Kraft Foods/Nabisco, PepsiCo and Sara Lee Bakery Group, created a steering committee to assist with the development of industry standards and processes. As the first retailer to join the steering committee, Kroger, in conjunction with GlobalNetxchange will help shape the solution, and will participate in developing the processes for implementation.
"Kroger supports the approach and objectives of the DSD Data Synchronization Initiative that Transora is leading, and believes that retailers and manufacturers working together will bring this much-needed functionality to the market in the shortest possible time," says Mike Heschel, CIO of Kroger. "Our plan is to utilize the standard processes defined in this initiative with the GNX data synchronization solution to improve data quality and reduce errors in our DSD supply chain processes."