95% of the orders at Hallmark Business Connections are processed online, CEO Tressa Angell says.
The online apparel liquidation specialist makes a bid to sell more on eBay in other product categories and outside the U.S.
The country’s largest online apparel liquidator, eValueville, has signed on with ChannelAdvisor as its online auction management services provider as it scales up for eBay.com sales both beyond the apparel category and outside the U.S. In addition, ChannelAdvisor and eValueville have announced a strategic alliance in which they’ll offer an end-to-end solution bundling returns and surplus logistics, auction management and fulfillment for retailers and manufacturers seeking online liquidation services.
“We’re pleased to have eValueville using our software that offers the best of both worlds–--low-cost processing and sophisticated merchandising/yield management,” says ChannelAdvisor CEO Scot Wingo.
The move reflects eBay’s growing involvement in the apparel category–-with apparel and footwear sales projected to reach $3 billion in 2006, eBay already sells a pair of shoes every 20 seconds. It also demonstrates eValueville’s bid for new markets for the streamlined and low cost system it’s developed for processing and selling returned and refurbished goods. Last year, the Hattiesburg, MS-based company was considering exporting its expertise in low cost online liquidations processing to other retailers in an offering that would combine internally-developed high-volume listing software with an operations manual detailing the pick, pack and ship system it developed for its own warehouse.
The theory was that the offering would appeal to retailers who would be able to retain more on their original cost of goods by handling online liquidations themselves – but that’s not how retailers responded. “We’ve learned the lesson that others in this space have learned: retailers want a turnkey solution,” says eValueville president, Andrew Waites.
That solution is the substance of the combined offering under the new alliance with ChannelAdvisor. “If we can make a profitable business in a lower-price category such as apparel, we think there is great opportunity in higher-priced products,” says Waites. First up as it pursues category expansion is consumer electronics, for which eValueville will shortly test consumer response at its eBay storefront, Waites says. The company, which already accepts merchandise from outside the U.S. for sales here also expects to begin selling outside the U.S., he adds.