The newly released annual look at the digital world from online and mobile measurement firm comScore makes it quite clear that retailers better be ...
Two leading retail industry exchanges–-GlobalNetXchange and Transora--are bringing retailers and manufacturers closer together in an effort to improve trading relationships through synchronized product data.
The promise of Internet-based trading exchanges has always depended on providing a reason for members to want to cooperate–-a requirement often muddied by the differing needs of retailers and manufacturers. But now two leading retail industry exchanges – the GlobalNetXchange and Transora -- are bringing retailers and manufacturers closer together in an effort to improve trading relationships through synchronized product data.
GNX, a retailer’s exchange, and the consumer packaged goods manufacturers’ Transora have formed an alliance to develop and sell synchronization services catering to meet the combined needs of retailers and manufacturers according to guidelines set by the Global Commerce Initiative and the Global Standards Management Process.
The alliance will address retailers’ need for a broad set of synchronized data that will go beyond existing standard item data to include specifications on products unique to individual merchants and that can be transmitted in a computer-to-computer environment. Such synchronization, for example, enables integrated computer systems to automatically update a retailer’s product catalog with new specifications from the pertinent manufacturer’s catalog.
GNX retailers, including Sears, Roebuck and Co. and France-based Carrefour, will access core product data from multiple manufacturers through the Transora Data Catalog and synchronize the product data with their own internal systems through GNX.
“GNX and Transora are ideally positioned to deliver a practical catalog solution to our members in the near term, while helping to drive the evolution of standards,” said Joe Laughlin, a former Sears executive who is CEO of GNX.