Retailers shift their ad spending from TV, radio and print ads to digital ads.
Outsourced fulfillment provider PSFweb adds web development and hosting duties to prepare SmithsonianStore.com for an anticipated 100,000-plus page views per day.
The Smithsonian Institution has re-launched its online store, SmithsonianStore.com. PSFweb Inc. of Plano, TX, developed and is managing and hosting the online catalog, for which PFSweb expects to serve more than 100,000 page requests per day as the holidays approach.
The development and hosting agreement is an expansion of a five-year deal announced earlier this year under which PSFweb is providing outsourced fulfillment services for the Smithsonian`s catalog and e-commerce operations. Under the expanded contract, PSFweb now provides the Smithsonian with inventory management, distribution and fulfillment, customer care, order management, credit card processing, reverse logistics and web hosting.
“By integrating our e-commerce and catalog fulfillment activities, PSFweb has enabled the Smithsonian catalog to provide the highest level of service for our customers,” says Gary Beer, CEO of Smithsonian Business Ventures, which oversees all the revenue-productions operations of the Smithsonian Institution.
Besides the institution’s e-commerce and catalog operations, Smithsonian Business Ventures also operates Smithsonian and Air& Space magazines; the museums’ stores, restaurants and Imax theaters and consumer products licensing activity. The Smithsonian distributes four seasonal catalogs annually to 20 million members and prospects.