Food and gift basket sales increased 4.7%, but total e-commerce, which includes online and telephone orders, increased less than 1%.
Pivia’s new e-Commerce Site Protection program gives retailers the ability to tap into Pivia’s service infrastructure within hours to handle a traffic surge that might otherwise overwhelm the retailers’ servers.
Cupertino, CA-based Pivia Inc. today rolled out a disaster back-up plan for retailers that customers can buy on an as-needed basis. Pivia’s new e-Commerce Site Protection program gives retailers the ability to tap into Pivia’s service infrastructure within hours to handle a traffic surge that might otherwise overwhelm the retailers’ servers. Pivia is releasing the new service to coincide with retailers’ preparations for online holiday sales.
“Imagine the tremendous revenue loss and customer alienation if an online retailer loses the ability to serve customers at the peak of the holiday shopping season,” said Neil Selvin, chairman and CEO of Pivia. “Pivia designed the ESP program to allow retailers to use our software in a hosted environment, at a moment’s notice. If a site operator sees that the web infrastructure is close to overload, they can turn on Pivia’s Dynamic Application Caching software the same day.”
“With Pivia’s software, we can handle four times more visitors with the same site infrastructure as before,” said Geoff Robertson, director of technology at JC Whitney, direct marketer of automotive parts and accessories. “Using Pivia’s service, we are ready for the anticipated growth in site traffic during the holidays, and are confident that our site will be 100% available.”
Pivia’s says its Dynamic Application Caching software reduces the load on back-end server infrastructure by up to 90% and improves response times and page download speeds for shoppers by up to 10 times.
Customers who want to participate in the e-Commerce Site Protection program pay an implementation fee, described by Pivia as nominal, and provide a log file and a technical contact. Pivia configures its software for the customer’s site, performs a quality control check on the site content, and conducts a live test if desired. After that, the customer can notify Pivia that it needs to increase the capacity of its web site, and Pivia will turn on the service.