Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
American Standard Companies, designer and manufacturer of bathroom and plumbing products, is deploying interactive technology from Scene7 to allow consumers to create customized bathrooms online at AmericanStandard-US.com.
American Standard Companies Inc., designer and manufacturer of bathroom and plumbing products, is deploying interactive technology from Scene7 Inc. to allow consumers to create customized bathrooms online at AmericanStandard-US.com.
Customers will be able to choose from 30 products for bathrooms. The bathroom planning tool uses technology from Scene7`s proprietary Infinite Imaging Platform to let consumers lay out detailed, two-dimensional room plans. Features include drag-and-drop adjustment of walls and one-click additions of products, including toilets, sinks, whirlpools, bathtubs, showers and structural elements. The Plan Your Room tool also allows consumers to add sized-to-scale fixtures to their rooms. Scene7`s smart object orientation will place items in the correct orientation when moved.
Customers can then re-size and print bathroom templates to bring to an American Standard dealer or retailer.