August 20, 2002, 12:00 AM

With a broader product offering, the Endless Aisle gets even longer

Nexpansion, which provides the Endless Aisle service to supermarkets to expand grocery product offerings via web-enabled kiosks or web sites, has hired Trilegiant to provide consumer goods, including electronics and jewelry, to Endless Aisle customers.

 

Nexpansion, the company that provides the Endless Aisle service to supermarkets to expand their grocery product offerings via in-store, web-enabled kiosks or their web sites, is expanding beyond groceries. Nexpansion has hired Trilegiant Corp. to provide consumer goods for the Endless Aisle service.

Trilegiant will offer consumer electronics products, such as DVD players, cameras and microwaves, as well as jewelry, watches, toys and other items through the Endless Aisle service. Trilegiant will handle order processing, payment and fulfillment.

Endless Aisle is available now at Lowes Foods stores and P&C; Foods stores. Nexpansion says more retailers will offer the Endless Aisle service by the end of the year.

The agreement with Trilegiant, said Lisa Kent, president and CEO of Nexpansion, “enables us to offer consumers a broad array of products without having to invest in inventory, work with hundreds of new vendors or create complex new order processing systems.”

Nexpansion was founded in 1996 as Netgrocer.com. Netgrocer.com fulfills supermarket orders of non-perishable grocery, health and beauty, and general merchandise products nationwide. Trilegiant provides membership services and loyalty programs.

 

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