June 24, 2002, 12:00 AM

Ice.com hopes to tune into new jewelry buyers with a TV show

Ice.com has signed up to provide jewelry content for Brands Network Inc.’s Brands Shopping Channel, set to launch on cable and satellite systems later this year.

 

Another online retailer is adding the TV channel. Ice.com has signed up to provide jewelry content for Brands Network Inc.’s Brands Shopping Channel. Last week, Ritz Interactive signed with Brands Network to provide camera and boating programming to the Brands Shopping Channel. Brands Network plans to launch on cable and satellite systems later this year.

"We are excited about selling our products through this TV channel and media outlet, opening up new horizons as Ice.com experiences tremendous growth," says Moshe Krasnanski, founder and executive vice president of business development.

"Through their own television series, Ice.com can educate viewers on the different pieces of their collection, designed and made with quality and style,” says Melissa Gehl, executive vice president of retail for Brands Network.

Brands Network is a new media company focused on bringing well-recognized retailers and name brand products to consumers on television through a 24-hour-a-day channel as well as interactive and on demand services.

 

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