More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
With no increase in monthly fees, BlueLight.com is doubling the mailbox size for users of its Internet access service and upgrading its support of e-mail programs.
Kmart Corp.’s BlueLight.com is beefing up the e-mail services it is providing to ISP customers with no increase in the monthly fee of $8.95. The expansion comes at a time that other providers of e-mail services, including many of the free ones, are considering placing restrictions on mailbox sizes. The new deal will give users 10mb of e-mail space, up from 5mb.
In addition, BlueLight customers will have the option to utilize POP mail when accessing their personal e-mail accounts. POP e-mail allows users to download mail to their computers via a desktop client such as Microsoft Outlook or Eudora.
BlueLight’s ISP services are provided by Synacor Inc. Customers pay $8.95 a month for unlimited Internet access. Kmart says the changes were in response to customer feedback.