Retailers shift their ad spending from TV, radio and print ads to digital ads.
MSN.com eShops is deploying online fitting room technology from My Virtual Model Inc. with retailers Fossil, Lands’ End and Orvis.
Microsoft Corp.’s MSN.com eShops is deploying online fitting room technology from My Virtual Model Inc. Launching the technology at the site will be retailers Fossil, Lands’ End and Orvis. Others will be added soon, My Virtual Model says.
My Virtual Model’s technology is featured at LandsEnd.com, American Eagle Outfitters’ ae.com, PlusSize.com, LaneBryant.com, Maxim Online, WeddingChannel.com, CrossingPointe.com and others.
"MSN eShop connects millions of users to the world`s leading fashion retailers, making it the best place on the Internet to deploy our interactive mirror technology,” said Louise Guay, CEO of My Virtual Model. “Based on our experience with established clients, we are confident that the merchants on MSN eShop will enjoy increased sales, thanks to the My Virtual Model Dressing Room."